# OU Brand Tracking Services

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OPEN UNIVERSITY\(THE\)](/buyers/open-university-the/contract-awards)
- Contract winner: [The Nursery Research and Planning Limited](/contract-winners/nursery-research-and-planning/public-sector-contract-awards)
- Award value: £904,000
- Tender value: £904,000
- Award date: 1 October 2025
- Published: 9 October 2025
- Contract start: 1 October 2025
- Contract end: 1 October 2029
- Stage: awarded
- Procurement category: services
- Notice ID: 0c917bd3-ddd7-494f-8b55-5c35131a48fb-867580
- OCID: ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416

## Description

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations\. The contract may also include brand tracking services among other audiences such as current students, alumni and employers\. The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance\. The five \(5\) highest scoring bidders will be invited to the invitation to tender stage\. The contract is for an initial period of three \(3\) years and may be extended by the OU by one further twelve \(12\) month period up to a maximum of four years in total\. Further details are contained in the procurement documents, via the URL link detailed in this notice\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/0c917bd3-ddd7-494f-8b55-5c35131a48fb-867580)