# TROO0469 Evaluation of the Trial of Digital Pay As You Go Ticketing on the Railway in England

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DfTc - Department for Transport](/buyers/dftc-department-for-transport/contract-awards)
- Contract winner: [IPSOS Market Research Ltd](/contract-winners/ipsos-market-research/public-sector-contract-awards)
- Award value: £273,284
- Tender value: £273,284
- Award date: 15 July 2025
- Published: 21 July 2025
- Contract start: 16 July 2025
- Contract end: 15 April 2027
- Stage: awarded
- Procurement category: services
- Notice ID: 214d03ae-0c3b-46a6-a55d-242182e73f6b-855206
- OCID: ocds-b5fd17-f2e06cb2-e878-4a2a-b0b8-2d6b0ee85eb7

## Description

DfT is seeking to appoint a supplier, or consortium, to provide one impact and process evaluation covering up to four trials of digital pay as you go \(DPAYG\) technology, on specific sections of the railway in England\.

## Related contract awards

- [P4104119B Legal Advisers for the DfTLA](/contracts/ocds-b5fd17-a453d6ed-3326-4f33-b886-c5b755c3dfa9): DfTc - Department for Transport
- [P4104119A Legal Advisers for the DfTLA](/contracts/ocds-b5fd17-5f9fefd2-791d-4208-a22a-298b738564af): DfTc - Department for Transport
- [Systems-Theoretic Process Analysis of Automated Driving Systems](/contracts/ocds-b5fd17-218daa11-4715-4914-b5f6-7fc9d823eb27): DfTc - Department for Transport
- [BTA2209 Domestic Sentiment Tracker](/contracts/ocds-b5fd17-b8e9a13a-0a1b-4260-bee4-67df4ec3accd): VisitBritain
- [National Lottery Research](/contracts/ocds-b5fd17-17c8ecf7-8d44-4107-82bc-23dd49846762): Department for Culture, Media and Sport
- [Provision of Evaluation Research Support - Lot 2](/contracts/ocds-b5fd17-cc83fd34-76a1-4b15-a1be-93fc4f5766d8): DfTc - Department for Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/214d03ae-0c3b-46a6-a55d-242182e73f6b-855206)