Consumer Attitudes to Food Sold Online

The objective of the Achieving Business Compliance (ABC)programme is to ensure that the regulatory system keeps pace with changes in the food system. This is through designing a responsive regulatory approach that makes the best use of technology, data, relationships and innovative methods, to ensure that food is safe for consumers. The program meals places an emphasis on working with businesses, local authorities and other partners to achieve this aim. Some elements of the programme will be looking to understand the way in which online businesses operate, identify opportunities toadd assurance and work together to raise compliance using a range of activities including new data services and standardised operating models. To make sure that we focus our activities in areas of the food business landscape that is most impactful we wish to understand the way in which consumers chose to purchase food online, their appetite for risk and what influences their purchasing decisions. This research and understanding will inform both our policy making and engagement activities and will allow us to define and develop new regulatory approaches.