# AHDB Purchase Data requirements

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: Defra Network eTendering Portal
- Contract winner: [Kantar UK, trading as Kantar Worldpanel](/contract-winners/kantar-worldpanel/public-sector-contract-awards)
- Award value: £4,000,000
- Tender value: £2,120,000
- Award date: 7 October 2020
- Published: 16 July 2021
- Contract start: 19 April 2021
- Contract end: 16 April 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 19869d54-75be-4bc2-a8f9-b8c48c08fb35-452080
- OCID: ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c

## Description

This tender is for the provision of retail purchase data and insight relating to consumer demand\. Panel data is the preference with the budget but other methods will be considered if they fall within scope \(requirements and budget\)\. This tender opportunity is broken down into 3 LOT's, detailing 3 requirements which could be awarded to one supplier for all, or different suppliers for each LOT\. This majority of the specification is for LOT 1 which is the most important part of the tender as it is a consistent requirement for purchase data\. LOT 2 is for campaign evaluation\. LOT 3 is for targeted surveys\. LOT 2 and 3 specification can be found in the appendix of this document\. It is unknown how often LOTs 2 and 3 will be required \(if at all\) but having an already assigned agency will allow for more efficient turnaround for AHDB\. Contract Length: The tendered contract is for 2 years and intends to begin from May 2021 with the option to extend for a further 2 periods of 12 months each after the initial two-year period\.

## Related contract awards

- [National EA Estates Professional Surveying Framework](/contracts/ocds-b5fd17-9191aaea-5356-4bdc-a3e1-af6b3670e583): Defra Network eTendering Portal
- [Parliamentary Monitoring Service](/contracts/ocds-b5fd17-a6ea66bd-b313-46f9-a02a-2c5007aa1856): Defra Network eTendering Portal
- [Provision of Geological Products](/contracts/ocds-b5fd17-8d85b0c1-45ff-4562-9d99-6009685196de): Defra Network eTendering Portal
- [Red meat shopper basket analysis](/contracts/ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9): DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
- [Consumer Data Lot 1 Meat, Lot 2 Dairy](/contracts/ocds-b5fd17-7ebe9d2c-99b6-4edc-9bc3-ba4bfffece03): DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
- [Market Share Data for Fish and Leafy Greens](/contracts/ocds-b5fd17-22d6f5c8-119e-4ba4-bdb3-cc710aafc64e): Food Standards Agency

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/19869d54-75be-4bc2-a8f9-b8c48c08fb35-452080)