# Understanding the Customer

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [National Highways](/buyers/national-highways/contract-awards)
- Contract winner: [IPSOS Limited](/contract-winners/ipsos/public-sector-contract-awards)
- Award value: £532,700
- Tender value: £532,700
- Award date: 7 March 2023
- Published: 22 March 2023
- Contract start: 7 March 2023
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 4c0009f2-08cd-490a-bc67-b74e4fa206f2-626827
- OCID: ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1

## Description

National Highways had a requirement for a suitable replacement or alternative for its Customer Panel contract\. The new contract should provide access to a range of ad hoc research approaches, generating robust evidence to help understand what our customers say, think or do in relation to NH policies, practices, services and communications

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4c0009f2-08cd-490a-bc67-b74e4fa206f2-626827)