# FS303019 - Understanding Consumer Values

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Food Standards Agency](/buyers/the-food-standards-agency/contract-awards)
- Contract winner: [UNIVERSITY OF KENT](/contract-winners/university-of-kent/public-sector-contract-awards)
- Award value: £41,575
- Tender value: £41,575
- Award date: 27 September 2018
- Published: 7 November 2018
- Contract start: 1 October 2018
- Contract end: 31 March 2019
- Stage: awarded
- Procurement category: services
- Notice ID: 677295a1-a0ea-450f-9160-0c393619f9c8-250776
- OCID: ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e

## Description

The FSA has been tracking consumer attitudes towards food related topics and trust in the FSA and food system for several years\. With the FSA increasing its risk assessment capabilities there is a growing need to gather evidence on consumer attitudes, priorities and preferences and understand potential trade-offs\. The FSA are proposing a quantitative study to understand how consumers in England, Wales and Northern Ireland rate the relative importance of key concerns \(safety, price and variety\) after the UK leaves the EU\. We have evidence from our EU tracker research which shows that consumers are concerned about these areas\. The research will also seek to explore consumer preferences and views on acceptability of potential new food items\.

## Related contract awards

- [External support - Future of Food Regulation Programme](/contracts/ocds-b5fd17-22844e41-c110-48b6-9131-b78d67438892): Food Standards Agency
- [Car Hire](/contracts/ocds-b5fd17-36d0fcb4-d20a-4382-a796-05996e05c57b): Food Standards Agency
- [Campaign Partnerships](/contracts/ocds-b5fd17-fa7d0ccb-cbc6-4f45-a9c4-29a0b2a5f5a8): Food Standards Agency
- [University of Kent - Economist Level 6 Apprenticeship](/contracts/ocds-b5fd17-2c587821-1c1e-40d1-b1ed-d0e46e80baff): Ministry of Housing, Communities and Local Government
- [GESDAP Economist Level 6 Apprenticeship](/contracts/ocds-b5fd17-1bc65237-b9c6-441f-9bd7-93bfb7ad7400): Department for Culture, Media and Sport
- [Level 7 Government Operational Research Specialist](/contracts/ocds-b5fd17-47ddac63-abeb-49fe-b674-bd1025a83500): Defra Commercial

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/677295a1-a0ea-450f-9160-0c393619f9c8-250776)