FS303019 - Understanding Consumer Values

The FSA has been tracking consumer attitudes towards food related topics and trust in the FSA and food system for several years. With the FSA increasing its risk assessment capabilities there is a growing need to gather evidence on consumer attitudes, priorities and preferences and understand potential trade-offs. The FSA are proposing a quantitative study to understand how consumers in England, Wales and Northern Ireland rate the relative importance of key concerns (safety, price and variety) after the UK leaves the EU. We have evidence from our EU tracker research which shows that consumers are concerned about these areas. The research will also seek to explore consumer preferences and views on acceptability of potential new food items.