Advertising & Publicity ITT

Bishop Grosseteste University (BGU) are looking for a provider of advertising and publicity services to support the delivery of marketing and recruitment campaigns.

1.2.SCOPE The specific provision required will encompass the design, production and placing of advertisements or paid publicity across some or all of the following channels:

a. Outdoor - billboards, buses, poster sites, targeted appropriately to reach key audiences through an annual recruitment cycle. b. Online - targeted online advertising to reach our target audience. This can include social media, PPC, SEM and remarketing. c. Print media - local and national press, suitable specific publications. d. Other media - radio, subscription music services etc.

1.3.CREATIVE WORK The contractor may be required to develop creative content and devise design concepts and create artwork. The contractor would be expected to work with BGU staff on the design and messaging of the campaigns in a timely manner.

It is not intended to change BGU's established visual identity or corporate website as part of this contract. Contractors would be expected to work within BGU's established brand identity, including detailed visual identity specifications. The University would expect to have significant input into, and final creative control over, the design of advertisements. Whilst there is in-house graphic design capacity at BGU, production of materials, advertisements etc. may be required as part of the contract.

1.4.REPORTING & EVALUATION There should be a clear and regular method of communicating and reporting of measurable outcomes of all activity carried out.