# UK\_2024\_Content Marketing Strategy English Teaching & Learning - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Council](/buyers/british-council/contract-awards)
- Contract winner: CTI Digital Limited
- Award value: £0
- Award date: 23 April 2024
- Published: 10 July 2024
- Contract start: 11 June 2024
- Contract end: 10 June 2025
- Stage: awarded
- Procurement category: services
- Notice ID: bbc5b5df-354d-4e31-b4f4-d58396c54978-765868
- OCID: ocds-b5fd17-e5192add-391b-4ce9-9075-1ff0f538c165

## Description

The British Council English Marketing team recognises the critical importance of a strong and effective content strategy in supporting our business\. We aim to provide high-quality resources and engaging content to learners, parents, and organisations across the world\. We are seeking an agency in expertise of Content Marketing Strategy\. The agency will play a pivotal role in addressing the existing gaps, devising a comprehensive content strategy, and leveraging cutting-edge technologies to future-proof our organisation's content initiatives\. We are initially procuring services for this specific content strategy project; it is important to highlight that there is a clear intent to expand the scope of this work to cover Assessment and potentially other areas within the organisation\. The decision to expand the scope will depend on the successful delivery of this initial project and the achievement of desired outcomes\. We are seeking a long-term partnership with an agency that demonstrates the expertise and capability to support our broader content marketing needs\. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost\.co\.uk/britishcouncil \. You may then have to register your company before you can express an interest for this project and get access the documents\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/bbc5b5df-354d-4e31-b4f4-d58396c54978-765868)