VED Evasion Media Plan

DVLA is commissioning a supplier to provide media strategy for a forthcoming advertising campaign targeting people who do not pay Vehicle Excise Duty (VED evasion). The contract is for 1 year with the option to extend for 2 additional years (1+1+1). If the option is taken to extend this contract either for 1 or 2 years the supplier will be expected to provide a media strategy on an annual basis.

The supplier must be able to work with DVLA Communications Team, Insight Team, Media Buyers and Creative Agencies to deliver media recommendations that can inform and shape the forthcoming advertising campaign.