# SZC Project \#5 - Visitor Perceptions and Segmentation Research\. - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [East Suffolk Council](/buyers/east-suffolk-council/contract-awards)
- Contract winner: Trajectory Limited
- Award value: £132,400
- Award date: 21 May 2025
- Published: 11 June 2025
- Contract start: 20 April 2025
- Contract end: 19 March 2027
- Stage: awarded
- Procurement category: services
- Notice ID: 46ef0330-6fe3-4351-9e5f-7524cf08cf7c-849096
- OCID: ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0

## Description

East Suffolk is renowned for its rich cultural heritage, natural beauty, and seaside and market town attractions\. It attracts a diverse range of visitors\. To better understand the motivation of visitors, comprehensive study and analysis is required to assess their perceptions and segment them based on behaviours, preferences, and demographics

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/46ef0330-6fe3-4351-9e5f-7524cf08cf7c-849096)