BFI Player UX Design Services - AWARD

BFI Player is a streaming service launched in 2013 by the British Film Institute. Originally designed to showcase free archive films and premium UK independent rentals, we've built on that early success introducing a catalogue of new exclusives and classic films for subscribers only. The current web design is in need of a refresh that reflects our growth ambition and our focus on our subscription offer. BFI Player's main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our goal is to increase our conversion rate by re-designing the homepage, subscription landing page, subscription conversion journey and film page.