# Media literacy & mis / dis information

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Contract winner: [Ipsos \(Market Research\) Ltd](/contract-winners/ipsos-market-research/public-sector-contract-awards)
- Award value: £77,040
- Tender value: £77,040
- Award date: 9 January 2023
- Published: 9 March 2023
- Contract start: 13 January 2023
- Contract end: 30 June 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 2671cf46-79a3-4f9a-9854-05983b8d64ec-622727
- OCID: ocds-b5fd17-debe6865-eecb-406d-9da5-ed6ed0d1270b

## Description

Ofcom has undertaken desk research into mis/dis information and the data on the interplay between this and media literacy is inconclusive and limited, especially in the UK\. Additionally, a project is currently underway to look at the spread of mis/dis information and a qualitative project to help interpret these numbers through a media literacy lens will be particularly helpful\. This is a small scale qualitative research project designed to explore the relationship between mis/dis information and media literacy in order to better understand how media literacy can be used as a lever to address the use and sharing of mis- and is-information, and the opportunities and limitations for media literacy initiatives as a means to helping people develop critical thinking skills to help them identify reliable sources of information online\. It is designed to reach potential believers of mis/dis information without positioning Ofcom as the arbiter of the 'truth'\. The focus will be the main topics being explored in the Online Safety work \(health, climate change, Russia/Ukraine\) although we might also choose to add other topics if helpful\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2671cf46-79a3-4f9a-9854-05983b8d64ec-622727)