# Behavioural Insights

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Gambling Commission](/buyers/gambling-commission/contract-awards)
- Contract winner: Lynn Group Limited
- Award value: £60,000
- Tender value: £60,000
- Award date: 30 October 2024
- Published: 31 October 2024
- Contract start: 4 November 2024
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: fd819114-795d-48f3-bce4-bd1b13fc4a84-798696
- OCID: ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce

## Description

The Communications Team at the Gambling Commission have identified that there is a business need for behavioural diagnostics work to support consumer facing communications\. The work will help to gather research, craft user personas, draft proposals for relevant audience-appropriate messaging and structure channels and implementation tactics\.

## Related contract awards

- [Legal Services](/contracts/ocds-b5fd17-3302e97d-8334-42f3-b6e1-80b07a7b0049): Gambling Commission
- [Legal Services](/contracts/ocds-b5fd17-be4029b9-5429-4050-ad62-d9d6c5a2040e): Gambling Commission
- [Planned & Reactive Maintenance](/contracts/ocds-b5fd17-f88d06ce-20a2-4c64-bf20-f12e52ea2ae5): Gambling Commission
- [Strategic comms plan for Brand Preference pro](/contracts/ocds-b5fd17-c2c9ad9e-3008-487d-9ff5-9d9f3cfd2b52): Met Office
- [Sustainable Transport Campaign Marketing Agency Service](/contracts/ocds-b5fd17-7d62fa75-2f54-4562-bcb6-c898f6a0c216): SOUTHAMPTON CITY COUNCIL

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/fd819114-795d-48f3-bce4-bd1b13fc4a84-798696)