# BTA2115 Digital Asset Management System

> A sourced UK public sector contract award published by British Tourism Authority t/a VisitBritain/VisitEngland.

## Key facts

- Buyer: [British Tourism Authority t/a VisitBritain/VisitEngland](/buyers/british-tourism-authority-t-a-visitbritain-visitengland/contract-awards)
- Tender value: £532,000
- Published: 31 January 2025
- Contract start: 1 May 2025
- Contract end: 30 April 2030
- Stage: open_tender
- Procurement category: services
- Notice ID: b4794aa8-f3b0-43df-995a-4e8b80e3f650-822189
- OCID: ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55

## Description

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system \(CMS\)\. The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity\. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK\. We have 250\+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries\.

## Related contract awards

- [BTA2163 - Anholt Nation Brands Index 2025](/contracts/ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521) — British Tourism Authority t/a VisitBritain/VisitEngland
- [BTA2150 - IMEX Frankfurt](/contracts/ocds-b5fd17-e8000915-3ec9-4806-8acd-87f16ae28fb8) — British Tourism Authority t/a VisitBritain/VisitEngland
- [BTA2101 - Stand Build ITB Berlin](/contracts/ocds-b5fd17-0a8a149b-0a5b-4397-a8ad-908b6e9d049e) — British Tourism Authority t/a VisitBritain/VisitEngland
- [BTA2096 - Exhibition Stand Design Build & Support Services](/contracts/ocds-b5fd17-3be42802-5cb3-4f46-8f8d-041139082020) — British Tourism Authority t/a VisitBritain/VisitEngland
- [Provide the Fit Out of 1st Floor of Waterdale, Doncaster DN1 3BU](/contracts/ocds-b5fd17-15f392dc-2c8c-4216-8b88-804f4b3853f8) — Rotherham Doncaster and South Humber NHS Foundation Trust
- [Provision of Service Standard Contract: Contract for Insurance Advisory Services](/contracts/ocds-b5fd17-ca5109d5-0cf6-432b-9427-8343f18db8de) — Merseyside Waste Disposal Authority
- [Specialist Support Service For People Bereaved By Suicide](/contracts/ocds-b5fd17-f4987ef7-1add-4fb5-8f5c-69b098c07870) — Kent County Council
- [Digital Consent and Sharing Decision Making Solution](/contracts/ocds-b5fd17-d632ffb5-9d32-48cb-aac1-b8af527a8903) — South Tees Hospitals NHS Foundation Trust
- [National Roads Telecommunications Service 3 \(NRTS3\) Independent Assurance Review](/contracts/ocds-b5fd17-4a336c05-e4fd-4530-86b6-b037c17f1acd) — National Highways Limited
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-63f8a7e1-2c91-4e8e-a7e9-fb3b7b757186) — East Sussex County Council
- [SEN20267-SEN-TAXI-Foxfields Academy](/contracts/ocds-b5fd17-67fcd688-9010-4f21-81ee-36209e1d89f8) — Leicestershire County Council
- [STH Learning Management System](/contracts/ocds-b5fd17-119e9904-7cb0-4b2c-bdcc-1ebc371033c8) — Sheffield Teaching Hospitals NHS Foundation Trust

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/b4794aa8-f3b0-43df-995a-4e8b80e3f650-822189)