COVID19 Polling

This is a COVID19 requirement, justifiable under Reg 32.

The Home Office Communications Directorate needs to be able to efficiently conduct quick turnaround polling across the UK. This is to measure public awareness of, and/or attitudes to current Home Office policy areas during the current COVID-19 crisis and, in some cases, establish benchmarks of certain behaviours. These polls may cover the full Home Office policy portfolio linked to COVID-19.

It is our expectation that we would run a regular poll (comprising c.10 core questions plus c.5-10 ad hoc questions) and supplement this with ad hoc polls as needed. We expect to start polling weekly and reduce the frequency over time (e.g. from fortnightly to monthly).

This is a limited duration contract of up to 6 months to meet urgent polling needs for Home Office COVID-19 activity.