GB-London: V&A East Brand Identity

The V&A is seeking a creative team to develop the consumer facing brand for V&A East. The selected agency or collective will design how V&A East's brand values come to life through a dynamic brand identity. Outputs will include behaviour principles, tone of voice, visual and non-visual brand guidelines for applications across digital and physical spaces.

We are looking for a partner that shares our vision to make arts accessible to all, who is committed to delivering a world-class cultural brand that resonates with a diverse and underserved audience.

We want you to build on our defined V&A East brand characteristics to form a coherent brand identity that speaks to our target audience groups, creates long lasting impact, and functionality - as a venue and as a worldrenowned cultural brand. Our brand identity needs to be adaptable, with the ability to evolve and reflect the changing needs of this new venue brand and target audiences.

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