# Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Cambridgeshire County Council](/buyers/cambridgeshire-county-council/contract-awards)
- Contract winner: Athene Communications
- Award value: £139,400
- Tender value: £150,000
- Award date: 2 November 2018
- Published: 6 November 2018
- Contract start: 19 November 2018
- Contract end: 18 November 2019
- Stage: awarded
- Procurement category: services
- Notice ID: c9c58db2-33de-4ad7-a189-668262698aff-250709
- OCID: ocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8

## Description

The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work\. The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire\. The successful provider will design and deliver a marketing campaign including: • Targeted online and social media advertising • Regional advertising in key target areas • Marketing materials The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area\. In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire\. The success of the campaign will be measured with a combination of outputs \(e\.g\. campaign target audience reached\), outtakes \(e\.g\. campaign awareness\) and outcomes \(e\.g\. numbers applying for vacancies in schools\)\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/c9c58db2-33de-4ad7-a189-668262698aff-250709)