# BTA2177 - Analytics 360 with GA4 Properties

> A sourced UK public sector contract award published by British Tourist Authority t/a VisitBritain/VisitEngland.

## Key facts

- Buyer: [British Tourist Authority t/a VisitBritain/VisitEngland](/buyers/british-tourist-authority-t-a-visitbritain-visitengland/contract-awards)
- Supplier: Merkle
- Award value: £116,100
- Tender value: £116,100
- Award date: 18 February 2026
- Published: 27 August 2026
- Contract start: 15 February 2026
- Contract end: 29 February 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 76b742db-74e6-4f52-9073-30640bd42987-912261
- OCID: ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f

## Description

Web data analytics\. Direct Award process via CCS G-Cloud 14 Framework\. RM1557\.14

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/76b742db-74e6-4f52-9073-30640bd42987-912261)