# UK\_2024\_Media Buying, Planning & Optimisation Agency - AWARD

> A sourced UK public sector contract award published by British Council.

## Key facts

- Buyer: [British Council](/buyers/british-council/contract-awards)
- Supplier: Anything is Possible
- Award value: £0
- Award date: 12 June 2024
- Published: 19 December 2024
- Contract start: 17 July 2024
- Contract end: 16 July 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 1fe3a66f-932b-4e14-9db1-689d3e31bf02-812647
- OCID: ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0

## Description

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation\. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/1fe3a66f-932b-4e14-9db1-689d3e31bf02-812647)