SLaM - Social Media Strategy ST21-P199

This opportunity is published on the Health Family eCommercial System https://health-family.force.com/s/Welcome

We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each.

To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social media to raise brand awareness and engage our community. We are not a big team and have limited resources. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable. We want to be following current best practice for our channels and identify future growth opportunities.

We are about to start a new partnership with YouTube and King's. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints.

As well as our core corporate channels, several other teams and partners associated with us have their own social media presences. The strategy needs to consider how we can bring these channels closer together.

Scope • Produce a written social media strategy that covers: • Role of social media in Trust communications • Target channels • Approach to each target channel • Approach to audiences • Social media style guide • Guidelines on engagement and community management • Implementation plan • Staff upskilling/training • Clear direction for future development • Monitoring and evaluation • Training session for team members • Six month and 12 month evaluation of performance against the strategy