# AHDB Social Media requirements

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [AHDB](/buyers/ahdb/contract-awards)
- Contract winner: Lux Illuminating Brands
- Award value: £5,000,000
- Tender value: £5,000,000
- Award date: 23 February 2024
- Published: 16 April 2024
- Contract start: 1 April 2024
- Contract end: 31 March 2030
- Stage: awarded
- Procurement category: services
- Notice ID: ee535f3e-1c83-4ad3-a28f-2e0ac8384a41-741305
- OCID: ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be

## Description

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations\. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract\.

## Related contract awards

- [2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot](/contracts/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea): AHDB
- [2024-715 Soil sampling & analysis for the Environmental Baselining Pilot](/contracts/ocds-b5fd17-26acc276-9811-4eb5-be8b-5309d430374e): AHDB
- [2025-760 Strategic PR partner services requirement for AHDB](/contracts/ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050): AHDB
- [AHDB requirements for Social Media activities](/contracts/ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114): Defra Network eTendering Portal
- [Love Seafood Creative Concept - FY2021](/contracts/ocds-b5fd17-74018c11-bdcd-4a5b-a5b9-50083b3e423f): Sea Fish Industry Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ee535f3e-1c83-4ad3-a28f-2e0ac8384a41-741305)