# BTA1759 A/B Testing Software and Services Contract C0825

> A sourced UK public-sector contract award published by British Tourist Authority.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Contract winner: VWO
- Award value: £94,080
- Tender value: £94,080
- Award date: 20 March 2023
- Published: 5 May 2023
- Contract start: 27 March 2023
- Contract end: 26 March 2027
- Stage: awarded
- Procurement category: services
- Notice ID: a18a350c-e499-4d22-8683-b07ad4e2bc1a-642956
- OCID: ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36

## Description

A/B Testing Software and Services

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a18a350c-e499-4d22-8683-b07ad4e2bc1a-642956)