# GB-London: Qualitative Research at Churchill War Rooms - Award Notice

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Imperial War Museums](/buyers/imperial-war-museums/contract-awards)
- Contract winner: Mind Field Advertising and Marketing Limited
- Award value: £11,988
- Tender value: £11,988
- Award date: 1 March 2024
- Published: 10 April 2024
- Contract start: 11 March 2024
- Contract end: 30 April 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 4a1645a2-adde-4397-baca-c98de8bf2827-739639
- OCID: ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4

## Description

IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms\. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language\. This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language\. We may also cover other aspects of product, price, place, and promotion\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4a1645a2-adde-4397-baca-c98de8bf2827-739639)