# Apprenticeships Campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department For Education](/buyers/department-for-education/contract-awards)
- Contract winner: [M&C SAATCHI \(UK\) LIMITED](/contract-winners/m-c-saatchi-uk/public-sector-contract-awards)
- Award value: £4,500,000
- Tender value: £4,500,000
- Award date: 31 October 2018
- Published: 9 January 2020
- Contract start: 1 November 2018
- Contract end: 31 March 2020
- Stage: awarded
- Procurement category: services
- Notice ID: 67e16440-9fb3-4cc6-9455-1a617cef5c76-335949
- OCID: ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204

## Description

Act as lead creative agency for the integrated communication and engagement framework for the apprenticeship programme, working with DfE and its delivery bodies to implement the national marketing campaign\. This will include: • Supporting elements of NAS 'Business as usual' comms • Producing digital and physical products • Supporting key strategic elements such as insight, evaluation and events programmes, as well as wider integration with technical education communications and digital for DfE and ESFA The scope of work and content of the strategic framework and national campaign will be agreed on an annual basis subject to internal DfE and Cabinet Office approvals but will include all activity within scope of Cabinet Office controls for communication spend and any other digital and programme elements that support these deliverables\.

## Related contract awards

- [User Research Data Analysis Tool 2026-2028](/contracts/ocds-b5fd17-46ca1686-7613-47db-a922-cbe2568d6334): Department for Education
- [Best Start Family Hubs Evaluation](/contracts/ocds-b5fd17-cecef360-c326-4f42-b6cc-217c2114b0e9): Department for Education
- [Smartphone Randomised Controlled Trial \(Con\_32148\)](/contracts/ocds-b5fd17-3968151b-d09a-43c5-97f6-b4d73551c17d): Department for Education
- [Provision of Strategic Advertising and Creative Agency](/contracts/ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690): Crown Commercial Service
- [Bringing an Admin-Based Census to Life](/contracts/ocds-b5fd17-ff4a786e-8fd1-4d48-b9ae-ee503e52d137): Office for National Statistics
- [Department for Business and Trade Marketing Creative Services International](/contracts/ocds-b5fd17-a8280f38-e893-42eb-ae41-b772eececdee): Department for International Trade

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/67e16440-9fb3-4cc6-9455-1a617cef5c76-335949)