# Communications call-off qualitative research 2024

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department for Education](/buyers/department-for-education/contract-awards)
- Contract winner: [Thinks Insight & Strategy](/contract-winners/thinks-insight-strategy/public-sector-contract-awards)
- Award value: £3,000,000
- Tender value: £3,000,000
- Award date: 23 April 2024
- Published: 21 May 2024
- Contract start: 1 April 2024
- Contract end: 31 March 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 301dd2e8-d16e-4814-bcfb-047851c4239c-752796
- OCID: ocds-b5fd17-c7982832-e65c-4b4e-98df-0d846779adf9

## Description

This is a four-year call-off contract for the Department's qualitative market researcher, which was competitively procured through the Crown Commercial Service RM6126 Research and Insights Dynamic Purchasing System \(DPS\)\. The contract represents a re-procurement of the previous service provided by the incumbent\. Our research will yield valuable insights into key audiences, enabling us to shape communication strategies from April 2024 to March 2028\. The contract will allocate funding for projects that utilize various qualitative research methods to inform and evaluate communication campaigns\.

## Related contract awards

- [project\_9776 - SEN Longitudinal Study](/contracts/ocds-b5fd17-5abdfe56-1d26-48c5-a94b-208496ac2419): Department for Education
- [EdTech Testbed Programme procurement Lot 2 \(Con\_32287\)](/contracts/ocds-b5fd17-7a685df5-8bff-47cf-a759-a2fb8cd270d9): Department for Education
- [DOSF - Department of State Functions Platform - con\_32275](/contracts/ocds-b5fd17-5a9512e8-f931-4e7c-848e-c3a7517a2545): Department for Education
- [Water Customer Engagement Calls - enabling direct conversations between Ofwat leaders and water customers\.](/contracts/ocds-b5fd17-610bfb5f-0be9-4c53-adad-b58bb5cec45f): O F W A T
- [Qualitative Research Agency to inform Communications](/contracts/ocds-b5fd17-d8b68006-d736-466d-84b0-825385c31121): Ministry of Justice
- [Qualitative Research Exploring Public Attitudes Towards Emerging Technologies](/contracts/ocds-b5fd17-eb85576d-973f-4ddd-a026-6da77ae9ff12): DSIT

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/301dd2e8-d16e-4814-bcfb-047851c4239c-752796)