# Audience Analysis

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Contract winner: Hallett Arendt
- Award value: £27,683
- Tender value: £27,683
- Award date: 23 June 2023
- Published: 28 July 2023
- Contract start: 23 June 2023
- Contract end: 23 May 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 62c365d5-7f4c-4f72-af9e-2faff475b08a-666928
- OCID: ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977

## Description

Re-subscription to Octagon software to enable analysis of RAJAR radio audience data\. Octagon allows us to analyse listener behaviour such as average weekly listening hours, average weekly reach to stations and share of listening to particular stations\. This data is used to inform our understanding of the radio sector, to ensure that we stay at the forefront of developments in the sector we regulate and analysis is published in radio sector reports such as the Media Nations Report\.

## Related contract awards

- [Microsoft Enterprise and Azure Agreement Award Notice](/contracts/ocds-b5fd17-110d3cf1-425f-480e-a86a-397d79479628): OFCOM
- [nderstanding and exploring potential mitigations against the user journey of fraud](/contracts/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30): OFCOM
- [Online Research Panel](/contracts/ocds-b5fd17-966d28df-0c0f-47a4-b220-3dcf83c2984f): OFCOM

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/62c365d5-7f4c-4f72-af9e-2faff475b08a-666928)