# GB-Glasgow: Google Analytics 360 \(GA4\)

> A sourced UK public-sector contract award published by Student Loans Company.

## Key facts

- Public buyer: [Student Loans Company](/buyers/student-loans-company/contract-awards)
- Contract winner: [Merkle UK One Limited](/contract-winners/merkle-uk-one/public-sector-contract-awards)
- Award value: £48,654
- Tender value: £48,654
- Award date: 22 December 2023
- Published: 3 January 2024
- Contract start: 1 January 2024
- Contract end: 31 December 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 8cc8deb5-b297-401d-912d-6ca4874ac710-710783
- OCID: ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c

## Description

12 month extension of existing contract for Google 360 \(GA4\) subscription\. Additional information: Extension of existing contract as per framework\.

## Related contract awards

- [Overseas Debt Collection](/contracts/ocds-b5fd17-7a644f94-d72e-409b-8191-5133664da2e3): Student Loans Company
- [Childcare Grant Payment Services](/contracts/ocds-b5fd17-0225b3de-c452-477c-9482-dd068cebf117): Student Loans Company
- [GB-Irvine: Content Creation and Information Architecture Services](/contracts/ocds-b5fd17-6374c10d-c258-44a2-a79e-48a75cba60a2): Student Loans Company
- [GB-Glasgow: Google Analytics 360](/contracts/ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264): Student Loans Company
- [ecm\_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery](/contracts/ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70): Department for Work and Pensions
- [PS/24/139 - Provision of Google Web Analytics Software](/contracts/ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf): DVLA - Driver & Vehicle Licensing Agency

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8cc8deb5-b297-401d-912d-6ca4874ac710-710783)