# UEA India PR

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [UNIVERSITY OF EAST ANGLIA](/buyers/university-of-east-anglia/contract-awards)
- Contract winner: Cumulus PR
- Award value: £112,000
- Tender value: £112,500
- Award date: 9 December 2024
- Published: 6 January 2025
- Contract start: 9 December 2024
- Contract end: 31 December 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 2a4bba9e-2bb7-4374-b287-c214e9f9907b-814681
- OCID: ocds-b5fd17-bf10d42f-b0fc-45ac-a26a-985dfdf3bfb7

## Description

The UEA Global and UEA Communications teams have joined forces to fund a retained in-country PR agency to deliver a full range of services within India including: 1\. Design and implementation of a communications and media strategy to increase visibility and boost reputation of the University of East Anglia 2\. Account management 3\. Documentation development 4\. One-to-one interactions with Indian media 5\. Regular press release opportunities 6\. Ongoing media monitoring and coverage reporting 7\. Promotion campaigns for key programmes \(such as new courses or scholarships\) 8\. Identifying opportunities to promote UEA thought leaders and expert commentators aligned with trending topics, breaking news or the news agenda in India 9\. Advising UEA relationship manager on developments in the news agenda and Indian media and HE sector landscape 10\. Targeting a range of relevant journalists and media outlets, including high impact, top-tier outlets with extensive reach 11\. Provide occasional event support as necessitated by special projects or campaigns

## Related contract awards

- [Business Continuity, Crisis Management and IT Disaster Recovery Support](/contracts/ocds-b5fd17-bce44e94-7332-4693-b85b-9b759ea34e7c): UNIVERSITY OF EAST ANGLIA
- [Vehicle Hire](/contracts/ocds-b5fd17-9e6265e7-8246-40ae-8ce7-3ba6468189d2): UNIVERSITY OF EAST ANGLIA
- [Flow Cytometer](/contracts/ocds-b5fd17-67c5890d-972b-437b-8da3-476a8d3c04ab): UNIVERSITY OF EAST ANGLIA

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2a4bba9e-2bb7-4374-b287-c214e9f9907b-814681)