# GB-London: VB786 VisitBritain Understanding the Customer Journey

> A sourced UK public sector contract award published by VisitBritain.

## Key facts

- Buyer: [VisitBritain](/buyers/visitbritain/contract-awards)
- Tender value: £500,000
- Published: 20 February 2017
- Contract start: 7 March 2017
- Contract end: 31 March 2017
- Stage: open_tender
- Procurement category: services
- Notice ID: 95cf3225-25e8-46ce-9a46-b797a840056c-131297
- OCID: ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb

## Description

VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionally, including visitors to take trips to the UK and increase the value of their trip, ie staying longer, undertaking activities, traveling to different destinations outside of London\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/95cf3225-25e8-46ce-9a46-b797a840056c-131297)