# Adults' Media Literacy Tracker

> A sourced UK public sector contract award published by OFCOM.

## Key facts

- Buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Supplier: [Critical Research Ltd\.](/suppliers/critical-research/public-sector-contract-awards)
- Award value: £775,272
- Tender value: £775,272
- Award date: 4 February 2025
- Published: 18 July 2025
- Contract start: 9 June 2025
- Contract end: 31 March 2029
- Stage: awarded
- Procurement category: services
- Notice ID: f58adca1-80fa-4e19-a860-5b0159abd079-855080
- OCID: ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e

## Description

The primary objective is to provide robust research on an on-going basis into the different elements of adults' media literacy across key platforms, with a particular focus on the internet\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f58adca1-80fa-4e19-a860-5b0159abd079-855080)