# BTA2209 Domestic Sentiment Tracker

> A sourced UK public sector contract award published by VisitBritain.

## Key facts

- Buyer: [VisitBritain](/buyers/visitbritain/contract-awards)
- Supplier: [IPSOS \(MARKET RESEARCH\) LTD](/suppliers/ipsos-market-research/public-sector-contract-awards)
- Award value: £265,580
- Tender value: £270,000
- Award date: 15 April 2026
- Published: 7 August 2026
- Contract start: 1 May 2026
- Contract end: 31 March 2029
- Stage: awarded
- Procurement category: services
- Notice ID: 08b2029a-1b0e-46c3-a04f-688ad9df0b94-909931
- OCID: ocds-b5fd17-b8e9a13a-0a1b-4260-bee4-67df4ec3accd

## Description

Call-Off Contract following Further Competition on the CCS/GCA RM6126 Research & Insights DPS\. In May 2020, VisitEngland, VisitScotland and Visit Wales launched an ongoing research project with the objective to track developments in regard to domestic tourism and recovery of the industry post-pandemic\. The findings are made publicly available\. The results from this research should enable VisitEngland, VisitScotland and Visit Wales to continue consistently tracking consumer sentiment in regard to: • the current cost of living crisis, • overnight trip intentions of UK adults \(UK and abroad\), • day trip intentions, • business trip intentions, • sustainability • and other ad hoc topics each month\. The research objectives would provide consistent, robust and nationally representative data, which is delivered to the agreed timelines, delivering data and reports to the VisitEngland, VisitScotland and Visit Wales insights teams, that will report to the tourism industry at large and be used as a basis for analysis internally and externally\.

## Related contract awards

- [BTA2186 Travel Management Solution](/contracts/ocds-b5fd17-618254f9-4069-4210-96ff-a85d3bf6008c) — VisitBritain
- [BTA2201 - Social Media Monitoring & Scheduling Tool](/contracts/ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec) — VisitBritain
- [BTA2143 - Support Services for Technology Implementation](/contracts/ocds-b5fd17-928b4c0f-5e82-4e6b-b462-eb2bb8f63420) — VisitBritain
- [BTA2131 IT Support for Transformation Project](/contracts/ocds-b5fd17-f06ebad1-9a3c-4113-a93b-01083712ca68) — VisitBritain
- [TRAS3118 - Refresh of the Transport User Personas](/contracts/ocds-b5fd17-a35b86f3-8f00-467a-9c8e-9a6d6e862ffe) — DfTc - Department for Transport
- [Provision of Evaluation Research Support - Lot 1](/contracts/ocds-b5fd17-4384628d-36e8-4480-a66b-7bc63204a161) — DfTc - Department for Transport
- [Provision of Services for the Employee Insight Programme](/contracts/ocds-b5fd17-642be46c-e9fa-40da-9f4c-6c527aa47ada) — Government Commercial Agency
- [DHSC: The Independent Commission into Adult Social Care's National Conversation](/contracts/ocds-b5fd17-2a95856a-ebd7-47e1-9826-7d345b135def) — Department of Health and Social Care \(DHSC\)
- [Provision of General Medical Services at Tollgate Practice](/contracts/ocds-b5fd17-6b020586-1357-4c83-92d9-010ad76c2e5a) — NHS Essex Integrated Care Board
- [CWC26018 - Microsoft Cloud Solution Provider](/contracts/ocds-b5fd17-37dceafb-18f5-4f5f-9afb-ae784890924e) — Wolverhampton City Council
- [Resident Engagement and Welfare Monitoring Services Contract](/contracts/ocds-b5fd17-6c13d9dc-2d40-49d4-b478-950a598b7a82) — Housing Solutions
- [Learning Management System](/contracts/ocds-b5fd17-bc196143-dacf-41ef-a8e6-c6415526bb43) — North East Lincolnshire Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/08b2029a-1b0e-46c3-a04f-688ad9df0b94-909931)