# 2024-721 German Representative for beef and lamb trade development

> A sourced UK public sector contract award published by AHDB.

## Key facts

- Buyer: [AHDB](/buyers/ahdb/contract-awards)
- Supplier: AllPro Management Company s\. r\. o\.
- Award value: £435,000
- Tender value: £435,000
- Award date: 21 March 2025
- Published: 21 March 2025
- Contract start: 26 April 2025
- Contract end: 25 April 2028
- Stage: awarded
- Procurement category: services
- Notice ID: be14ebed-12ea-41b1-844d-9253dc611102-835308
- OCID: ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c

## Description

AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets\. The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets\.

## Related contract awards

- [2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot](/contracts/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea) — AHDB
- [2024-715 Soil sampling & analysis for the Environmental Baselining Pilot](/contracts/ocds-b5fd17-26acc276-9811-4eb5-be8b-5309d430374e) — AHDB
- [2025-760 Strategic PR partner services requirement for AHDB](/contracts/ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050) — AHDB
- [2023-686 LIDAR Digital Topographic Scanning of Farms in GB](/contracts/ocds-b5fd17-3a5931b7-5ea7-4fba-98d9-51358b60d896) — AHDB
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-72db28b1-c882-4e40-8470-acd916a51a98) — East Sussex County Council
- [QLT354 2026-08-26 \(0900\) Leiston - Roman Hill Primary School, Lowestoft \(4 seats and a PA\) - AWARD](/contracts/ocds-b5fd17-3418d9ed-524a-41de-8487-25e33a827cf8) — Suffolk County Council Passenger Transport
- [QBR087 2026-08-26 \(0900\) Lowestoft / Worlingham - The Woodview Project, Worlingham \(6 seats and a PA\) - AWARD](/contracts/ocds-b5fd17-75a81455-cf68-41f3-8b47-ece5ddb308f0) — Suffolk County Council Passenger Transport
- [QOC940 2026-08-25 \(0900\) Lowestoft - Ness Point School, Gt Yarmouth \(4 seats\) - AWARD](/contracts/ocds-b5fd17-4dc15fef-5535-4fdf-b910-40ae6110e71d) — Suffolk County Council Passenger Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/be14ebed-12ea-41b1-844d-9253dc611102-835308)