Delivery of business engagement and product marketing

This contract is part of CANAPE (Creating a New Approach to Peatland Ecosystems) is a European funded Interreg North Sea Region project which aims to deliver peatland restoration; develop new peatland products and bring economic benefits. The CANAPE website http://northsearegion.eu/canape/about/ provides further context.

WP4 is about engaging with businesses to bring to market new products sourced from peatlands, based on sound economic benefits, as well as raising awareness of peatland ecosystems and benefits to wildlife to the local community. The business engagement part of WP4 is the focus of this tender.

The appointed contractor will engage with businesses to build entrepreneurial interest around the development and bringing to market of new products. Some samples/prototypes for these new products will be created by the Broads Authority under WP4 from harvest reed and wetland plants. The types of new products are: briquettes for burning, compost, and potentially charcoal and biochar (subject to investment approval from the Broads Authority).

The appointed contractor It will also i) conduct market research and identify similar products on the market and which companies make them and where they are sold, ii) investigate and develop marketing materials, iii) develop draft business plans for new businesses and iv) engage with business, consumers as well as the wider community about these products and peatlands in general. The appointed contractor will develop a route to market for the new products by engaging with businesses, financiers and opinion formers.