# Brand strategy services

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [National Institute For Health And Care Excellence](/buyers/national-institute-for-health-and-care-excellence/contract-awards)
- Contract winner: Studio 404 Limited
- Award value: £40,000
- Tender value: £40,000
- Award date: 1 May 2024
- Published: 13 June 2024
- Contract start: 1 May 2024
- Contract end: 30 April 2027
- Stage: awarded
- Procurement category: services
- Notice ID: d016060b-7d11-43db-8c35-3e5375c05738-759131
- OCID: ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e

## Description

Brand and creative design strategy: NICE requires a supplier who can support with refinements our brand strategy and guidelines as and when required; develop a strategic creative approach and concepts for brand and commercial marketing campaigns; ensure all campaign creative is insight-led and aligned to our brand strategy and transformation plan\. Campaign creative design and production: The supplier must be able to direct and produce high-quality creative designs for NICE campaigns, including templates and creative assets such as static visuals for use on social media, brochures/leaflets, banner stands etc \(digital and printed\); direct and produce high quality animated content and video footage for use within brand-led or commercial marketing campaigns \[editing footage as required\]; ensure all design outputs conform to NICE's brand guidelines; full understanding of WCAG 2\.1 Level AA accessibility standards and commitment to ensure these are always met\.

## Related contract awards

- [NICE Future ways of working](/contracts/ocds-b5fd17-7d6f605e-3799-4a5d-b763-845619eb8888): National Institute for Health and Care Excellence
- [NICE Reputational Research Programme](/contracts/ocds-b5fd17-89f587f3-27fd-46fe-a6aa-8ae34026d5f7): National Institute for Health and Care Excellence
- [NICE 2029 Strategy Support](/contracts/ocds-b5fd17-6f8b574a-6e61-4722-9d90-622290365bf6): National Institute for Health and Care Excellence

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/d016060b-7d11-43db-8c35-3e5375c05738-759131)