# Google Analytics 360 \(GA360\) license Contract 23/24 \(con\_22708\)

> A sourced UK public-sector contract award published by Department For Education.

## Key facts

- Public buyer: [Department For Education](/buyers/department-for-education/contract-awards)
- Contract winner: [MERKLE UK ONE LIMITED](/contract-winners/merkle-uk-one/public-sector-contract-awards)
- Award value: £72,000
- Tender value: £72,000
- Award date: 1 October 2023
- Published: 6 October 2023
- Contract start: 1 October 2023
- Contract end: 30 September 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 2d5fd186-2bc5-4825-9294-5b00eae594a1-687070
- OCID: ocds-b5fd17-afeb94d1-fe4e-4775-86ea-28f9110a0d5f

## Description

"This service is consumed by the Apprenticeship Service, National Careers Service and MYESF and provides analytical insights used to understand users and their needs through analytics in line with GDS Service Standards\."

## Related contract awards

- [Lot 12 - Free Breakfast Club Advisers \(ECSC Framework\)](/contracts/ocds-b5fd17-3e32cc86-9bb5-4139-8f94-733fa3230a0b): Department For Education
- [Longitudinal Study of Pupils with SEND](/contracts/ocds-b5fd17-3cb814ee-a255-4745-bd6c-a9e9d4786b5b): Department For Education
- [Economics of Education Research Centre](/contracts/ocds-b5fd17-efac5f00-c257-47ce-ab12-df7ee67f5c94): Department For Education
- [PI1301736 - Google Analytics and Support Services](/contracts/ocds-b5fd17-97c03ec1-f24d-42a5-bbd3-88a4f16dae7b): Corporate Officer of the House of Commons
- [Google Analytics & Big Query](/contracts/ocds-b5fd17-27f19cd3-ca40-482c-a987-de2e1355eb46): H M Revenue & Customs
- [Google Analytic 360](/contracts/ocds-b5fd17-d31542e4-f354-4fbd-aa3f-62c9154d153c): Department for International Trade

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2d5fd186-2bc5-4825-9294-5b00eae594a1-687070)