# FS900221 A rapid evidence review on consumer and industry understanding of sustainable food and its importance when making food choices

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [The Food Standards Agency](/buyers/the-food-standards-agency/contract-awards)
- Contract winner: City, University of London
- Award value: £29,762
- Tender value: £29,762
- Award date: 7 February 2022
- Published: 10 February 2022
- Contract start: 7 February 2022
- Contract end: 30 April 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 9c7494b5-f87e-4bb0-af7b-ab3e431db584-509172
- OCID: ocds-b5fd17-ae6238b7-da66-4e51-b9b2-e141249ee2c2

## Description

The FSA wants to explore what sustainable food and a sustainable diet means to consumers\. We would like to uncover both spontaneous unprompted understanding of sustainability and understanding once prompted with information\. Furthermore, we would like an indication of the public's level or maturity of understanding, to uncover how well people think they understand the term and whether they feel they have the information to support knowledge and understanding and how this relates to food choices\. We would also like to understand how important sustainability is when making food choices, and the trade-offs that consumers face when making these decisions\. We would also like to understand what sustainability means to industry, for example retailers, food producers/manufacturers, suppliers, food brands, restaurants/take-aways and delivery services\. We would like to understand their views on sustainable food and diets, their level of understanding and information, what they are committed to and what their perceived impact as a business is when it comes to sustainability\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9c7494b5-f87e-4bb0-af7b-ab3e431db584-509172)