BTA1992 - Events Management Services for GREAT Tourism Roadshow 2023-24 India

VisitBritain/VisitEngland is the national tourist board, with a role of boosting Britain's appeal as a tourism destination, improving its ranking in the eyes of international leisure and business travellers and growing the value of the tourism economy by working in partnership with the industry and delivering inspirational marketing campaigns, driving visits and spend across the nations and regions of Britain.

The global pandemic of the past two years has put a halt on VisitBritain's ability to safely run UK travel industry events in India. Seen as an important tool to showcase all that the UK has to offer to overseas outbound travel agents & tour operators in India, VisitBritain plan to run destination roadshows across 6 major cities in India between September 2023 to March 2024.

Overall objective for VisitBritain is to grow destination awareness & knowledge of regional & seasonal product amongst travel agents & tour operators based in 6 biggest source markets for visitors to the UK from India.