# Skills for Life - Lead Creative & Strategic Agency - CON\_16492

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department for Education](/buyers/department-for-education/contract-awards)
- Contract winner: M&C Saatchi
- Award value: £9,504,000
- Tender value: £9,504,000
- Award date: 7 November 2022
- Published: 23 November 2022
- Contract start: 1 October 2022
- Contract end: 30 September 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 3c24b10e-0302-4c8c-8f6c-3e7a287d0ea2-592720
- OCID: ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3

## Description

The Department for Education have awarded a contract for a Creative & Strategic Agency to support with the Skills for Life campaigns\. The Department utilised Crown Commercial Services framework RM6125 \(Campaign Solutions 2\) to run a competition and award the contract to the successful agency\. The agency will act as lead strategic and creative agency for the government skills campaigns \(currently under 'Skills for Life' umbrella brand\), promoting education and training options to young people, adults and employers \(including T Levels, apprentice-ships, higher technical qualifications, Skills Bootcamps, Multiply, Free courses for Jobs and basic skills\)\. The campaign will also promote careers in priority sectors, including in STEM and other enablers to access skills and learning\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3c24b10e-0302-4c8c-8f6c-3e7a287d0ea2-592720)