Skills for Life - Lead Creative & Strategic Agency - CON_16492

The Department for Education have awarded a contract for a Creative & Strategic Agency to support with the Skills for Life campaigns.

The Department utilised Crown Commercial Services framework RM6125 (Campaign Solutions 2) to run a competition and award the contract to the successful agency.

The agency will act as lead strategic and creative agency for the government skills campaigns (currently under 'Skills for Life' umbrella brand), promoting education and training options to young people, adults and employers (including T Levels, apprentice-ships, higher technical qualifications, Skills Bootcamps, Multiply, Free courses for Jobs and basic skills). The campaign will also promote careers in priority sectors, including in STEM and other enablers to access skills and learning.