# 2023-657 AHDB PR and Marketing services for Asia

> A sourced UK public sector contract award published by AHDB.

## Key facts

- Buyer: [AHDB](/buyers/ahdb/contract-awards)
- Tender value: £2,000,000
- Published: 1 March 2024
- Contract start: 3 June 2024
- Contract end: 2 June 2028
- Stage: open_tender
- Procurement category: services
- Notice ID: 15ef37bf-06cf-4f40-9530-9775e8850b99-728104
- OCID: ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235

## Description

AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB \(principally covering beef, lamb and pork, but also dairy products to a lesser extent\) across Asia\. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia\. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided\. The Contract is expected to commence on 3rd June 2024\. The initial Contract duration is for 2 years with the option to extend \(1\+1\) via single fixed terms\. The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family\.force\.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal\.

## Related contract awards

- [2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot](/contracts/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea) — AHDB
- [2024-715 Soil sampling & analysis for the Environmental Baselining Pilot](/contracts/ocds-b5fd17-26acc276-9811-4eb5-be8b-5309d430374e) — AHDB
- [2025-760 Strategic PR partner services requirement for AHDB](/contracts/ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050) — AHDB
- [2023-686 LIDAR Digital Topographic Scanning of Farms in GB](/contracts/ocds-b5fd17-3a5931b7-5ea7-4fba-98d9-51358b60d896) — AHDB
- [Provide the Fit Out of 1st Floor of Waterdale, Doncaster DN1 3BU](/contracts/ocds-b5fd17-15f392dc-2c8c-4216-8b88-804f4b3853f8) — Rotherham Doncaster and South Humber NHS Foundation Trust
- [Provision of Service Standard Contract: Contract for Insurance Advisory Services](/contracts/ocds-b5fd17-ca5109d5-0cf6-432b-9427-8343f18db8de) — Merseyside Waste Disposal Authority
- [Specialist Support Service For People Bereaved By Suicide](/contracts/ocds-b5fd17-f4987ef7-1add-4fb5-8f5c-69b098c07870) — Kent County Council
- [Digital Consent and Sharing Decision Making Solution](/contracts/ocds-b5fd17-d632ffb5-9d32-48cb-aac1-b8af527a8903) — South Tees Hospitals NHS Foundation Trust
- [SEN20267-SEN-TAXI-Foxfields Academy](/contracts/ocds-b5fd17-67fcd688-9010-4f21-81ee-36209e1d89f8) — Leicestershire County Council
- [STH Learning Management System](/contracts/ocds-b5fd17-119e9904-7cb0-4b2c-bdcc-1ebc371033c8) — Sheffield Teaching Hospitals NHS Foundation Trust
- [AI assisted EHCP drafting tool](/contracts/ocds-b5fd17-fdd2e27c-3c1c-4fef-956e-8db7930a9561) — Southampton City Council
- [CST212 Supply of Support and Maintenance of Library Self-Service Equipment and Additional Services](/contracts/ocds-b5fd17-afdf05a3-e713-43c0-a420-9daf006a6557) — Derbyshire County Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/15ef37bf-06cf-4f40-9530-9775e8850b99-728104)