GB-London: Formative Evaluation Qualitative Brief for an Upcoming Exhibition at IWM London

IWM is seeking a piece of research and evaluation that will enable us to shape an upcoming season of activities and public events across the IWM sites, including an upcoming major exhibition at IWM London due to open in 2025.

The aim of this research is to; - explore the target audience's relationship and understanding of the exhibition topics and themes, - identify any attitudinal, emotional and educational barriers and challenges to engagement with the exhibition focus, - identify any opportunities for engagement to help facilitate the creation of an open and accessible exhibition, - understand what aspects under consideration would most motivate target audiences to visit, including current proposed title, key messages, and exhibition content.