FS307025 - Developing a Risk Communication Toolkit

The FSA wishes to commission the development, testing and design of a Risk Communication Toolkit, to be used by FSA Communications practitioners. The work will involve:

1. Testing and validation of findings and recommendations from a review of academic literature and existing frameworks (currently in progress) with intermediaries (e.g. journalists and bloggers) and communications practitioners

2. Primary research with consumers to develop and test risk perception, channel, messenger and messaging frameworks (this should include consideration of the role and impact of social media)

3. Development of a toolkit and recommendations for how this will be integrated into the organisational practices of the FSA

4. Testing of the toolkit and recommendations with the end users - communications practitioners in the FSA.