# Young People's Futures - Lead Strategic and Creative Agency - con\_12263

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department for Education](/buyers/department-for-education/contract-awards)
- Contract winner: [M&C Saatchi \(UK\) Ltd](/contract-winners/m-c-saatchi-uk/public-sector-contract-awards)
- Award value: £1,200,000
- Tender value: £1,200,000
- Award date: 22 September 2021
- Published: 1 December 2021
- Contract start: 8 October 2021
- Contract end: 31 March 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 7561d454-9073-4f49-8bd1-4ff47ac8911f-490408
- OCID: ocds-b5fd17-a17057b9-1e8c-463d-9bd5-025c3e8a8bf9

## Description

The Young People's Futures contract has now been awarded\. The campaign will target young people aged 14-19 \(and their influencers\), with communications about the education, training, and employment support options that are available to them, so they can get the best start to their working lives, employers can fill their skills gaps and the nation can Build Back Better from the pandemic\. The key requirements of the successfully appointed lead agency will be to: - develop a brand and campaign strategy - design an insight- and audience-led strategic and creative approach, based on collaborative working and co-creation with DfE partners and young people - plan, design and produce campaign materials for the first phase of the campaign - it's \(soft\) launch from January to March 2022 - ensure the campaign has longevity and can be used/developed further, beyond the initial contract period, ensuring seamless delivery after March 2022 - balance national communications alongside any regionally targeted communications as required - develop a testing and evaluation strategy \(in partnership with DfE and partner research agencies\)

## Related contract awards

- [User Research Data Analysis Tool 2026-2028](/contracts/ocds-b5fd17-46ca1686-7613-47db-a922-cbe2568d6334): Department for Education
- [Best Start Family Hubs Evaluation](/contracts/ocds-b5fd17-cecef360-c326-4f42-b6cc-217c2114b0e9): Department for Education
- [Smartphone Randomised Controlled Trial \(Con\_32148\)](/contracts/ocds-b5fd17-3968151b-d09a-43c5-97f6-b4d73551c17d): Department for Education
- [Provision of Strategic Advertising and Creative Agency](/contracts/ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690): Crown Commercial Service
- [Bringing an Admin-Based Census to Life](/contracts/ocds-b5fd17-ff4a786e-8fd1-4d48-b9ae-ee503e52d137): Office for National Statistics
- [Department for Business and Trade Marketing Creative Services International](/contracts/ocds-b5fd17-a8280f38-e893-42eb-ae41-b772eececdee): Department for International Trade

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7561d454-9073-4f49-8bd1-4ff47ac8911f-490408)