ATHLETE ACQUISITION CAMPAIGN FOR TEAM GB AND PARALYMPICSGB

As we approach Games-time (Tokyo 2020), UK Sport is seeking an agency partner with expertise in digital to work alongside our teams to create, plan and launch a successful athlete acquisition campaign, helping us find the Olympians and Paralympians of the future. Traditionally, our talent acquisition campaigns involve in-person events - this time, we're going virtual! We are specifically seeking to reach and engage 15-24-year-olds who are sporty or physically active (to participate in Olympic sport), and 15-34-year-olds with an impairment that makes them eligible to participate in Paralympic sport. We need to design and deliver a culturally relevant enablement campaign that cuts through and resonates with the target audience so they sign-up and engage with our virtual testing/enablement campaign.

The tender documents must be delivered via email to talent@uksport.gov.uk by no later than 4pm on the 18th January 2021.