# Behavioural Insights - Kent Recycling

> A sourced UK public-sector contract award published by Kent County Council.

## Key facts

- Public buyer: [Kent County Council](/buyers/kent-county-council/contract-awards)
- Contract winner: The Waste and Resources Action Programme \(WRAP\)
- Award value: £122,732
- Tender value: £122,732
- Award date: 3 July 2025
- Published: 29 July 2025
- Contract start: 7 July 2025
- Contract end: 30 January 2026
- Stage: awarded
- Procurement category: services
- Notice ID: f2f15af4-ad56-42b7-89a5-8c238e49b464-856437
- OCID: ocds-b5fd17-9b2375c4-7d47-41f9-95a5-affb8489495e

## Description

Behavioural insights to improve recycling in Kent\. The overarching aim is to change recycling behaviours in Kent for the better, embedding positive habits for the long term and ensuring that Simpler Recycling and EPR can be successfully delivered across Kent\. This includes: • Increasing capture of dry mixed recycling \(DMR\) and food waste\. • Improving accuracy and reducing contamination\. • Targeting behaviour change in challenging settings, such as flats and communal properties\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f2f15af4-ad56-42b7-89a5-8c238e49b464-856437)