# Experian data licence 2024-27: Mosaic segmentation data, Household Income and Property Price data

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Cumberland Council](/buyers/cumberland-council/contract-awards)
- Contract winner: [Experian Limited](/contract-winners/experian/public-sector-contract-awards)
- Award value: £29,055
- Tender value: £29,055
- Award date: 27 March 2024
- Published: 2 January 2025
- Contract start: 1 July 2024
- Contract end: 30 June 2027
- Stage: awarded
- Procurement category: services
- Notice ID: a44287e7-f120-4a75-ab85-9e124e3172fa-814234
- OCID: ocds-b5fd17-9a6ea457-e94c-4430-9af6-556f75b9bc5d

## Description

Mosaic \(geodemographic / socioeconomic segmentation data\): Customer segmentation data are required to allow considerations to be made about how people in different catchment areas might think or behave; this helps to shape how services can be designed to meet their needs, how best to engage and get key messages across to them\. Household income data: Gross annual household income data are used to complement other local data to support a wide range of needs including Strategic Housing Market Assessments, Local Plans, Joint Strategic Needs Assessments and Home Upgrade Grant assessments\. Household income data are an essential evidence base as a measure of poverty\. Property price data: House price data are used with gross annual household income data to calculate housing affordability ratios; this is essential for Strategic Housing Market Assessments\. Data are also used to set and update Affordable Price Caps for discounted sale schemes\.

## Related contract awards

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a44287e7-f120-4a75-ab85-9e124e3172fa-814234)