# Behavioural Insights Framework For Animal Health and Welfare System

> A sourced UK public sector contract award published by Department for Environment, Food &amp; Rural Affairs.

## Key facts

- Buyer: [Department for Environment, Food &amp; Rural Affairs](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Supplier: [Behavioural Insights Team](/suppliers/behavioural-insights-team/public-sector-contract-awards)
- Award value: £141,820
- Tender value: £141,820
- Award date: 7 November 2025
- Published: 18 November 2025
- Contract start: 7 November 2025
- Contract end: 31 March 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 5cb07a67-264e-4720-86d2-5552bb02dab4-872583
- OCID: ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864

## Description

This project will address gaps in understanding how to influence behaviour across the animal health and welfare system\. It will identify key behaviours and actors that affect outcomes such as disease prevention, animal welfare and emergency preparedness\. A core aim is to support more effective and coordinated policy by developing a clear, evidence-informed framework for designing and evaluating behaviour change interventions\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5cb07a67-264e-4720-86d2-5552bb02dab4-872583)
