# Provision of Audience Segmentation Research on Public Acceptability of Data - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Office for National Statistics](/buyers/office-for-national-statistics/contract-awards)
- Contract winner: [Savanta Group Ltd](/contract-winners/savanta-group/public-sector-contract-awards)
- Award value: £0
- Award date: 4 October 2023
- Published: 4 October 2023
- Contract start: 10 October 2023
- Contract end: 8 February 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 018a8001-67f2-4139-a286-baf4df06cf4b-685894
- OCID: ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78

## Description

The purpose of the procurement is to commission a single supplier to create a bespoke segmentation with the public for the Office for National Statistics \(ONS\)\. The research itself is to identify targetable audience segments and gain deeper understanding of; their drivers, attitudes, barriers, motivations, and behaviours relating to the collection, processing, and sharing of data, their attitudes towards ONS and more about their lifestyles and what/who influences them\. The segmentation produced will inform ONS' communications and engagement activity with the public about the ONS and the cross-government service, the Integrated Data Service \(IDS\)\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/018a8001-67f2-4139-a286-baf4df06cf4b-685894)