# 1920Comms21 - HMRC Communications: Brand Perceptions Audit

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: [Populus](/contract-winners/populus/public-sector-contract-awards)
- Award value: £74,381
- Tender value: £74,381
- Award date: 10 February 2020
- Published: 7 February 2020
- Contract start: 10 February 2020
- Contract end: 31 July 2020
- Stage: awarded
- Procurement category: services
- Notice ID: 8a3f3a45-1aa5-403b-8a27-8a2cc7e0b442-342579
- OCID: ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a

## Description

This mixed methods research aims to understand public perceptions of and attitudes towards HMRC, what factors influence this view and how it varies within the general population\. This will inform HMRC initiatives and strategies to engage with its audiences\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8a3f3a45-1aa5-403b-8a27-8a2cc7e0b442-342579)